5 Digital Marketing Trends That Cannot Be Ignored In 2019
The digital marketing world is a complex beast that is constantly changing. In the blink of an eye everything can change. With the rise of artificial intelligence, chatbots and voice search, 2019 is sure to be a busy year for all businesses when it comes to digital marketing.
How can you prepare for the second half of the year and get your business on track for success? I am going to share 5 key trends to keep an eye out for in 2019.
1. Chatbots Are Here To Stay
After a seemingly rough start, chatbots have made their way into many marketing strategies throughout the world. Particularly chatbots which integrate with Facebook have proven especially effective.
As chatbots are used more and more, they must become more complex. Complicated dialogue trees with hundreds, if not thousands of responses are now necessary to keep up with customer demand for readily available information.
2. Facebook Is Still A Big Player
This one won't come as a surprise. Facebook is still the most dominant social media. Despite some rough press around privacy, it still continues to be a stable for many marketing plans.
In terms of big competitors for Facebook, their closest rival is Instagram, which is of course owned by Facebook. Meaning Facebook's stranglehold on the market is possibly at it's strongest point ever.
However, Amazon in the USA is quickly catching Facebook. Don't be surprised to see Facebook release some big changes to deal with this looming threat!
3. Content For Content's Sake Doesn't Cut It Anymore
Google has constantly stated that to rank highly you must have high quality, highly authoritative content. This has been emphasised by several recent updates.
This means that content effectiveness is such a big deal. Ensuring your content is relevant will be key to engaging your audience and getting the best results.
4. Email Marketing Is Hard!
It is no secret that everyone hates to get spam emails. People have been getting bombarded with email marketing campaigns for several years, leading to it being perceived as spam unless it is done effectively.
Think outside the box and create content that will make your customers want to open the email. With all the personalisation that is available within email marketing you can do some really cool things to stand out from your competitors. Have some fun with it!
5. Hello Google, Is Voice Search Relevant?
Popularity in Siri, Google Home and Alexa, plus hundreds of other 'smart devices' means that voice search is here to stay. With each passing month the number of voice searches online is increasing.
Voice search is such a different experience to conducting a text-based search. Due to this you must target voice search on it's own accord. We may even see in the not to distant future that voice search can become a bigger player than traditional search.